Incremental Development: Small Steps Yield Big Results

Date: October 22nd

Time: 12:00pm

Location: Virtual

This session will introduce participants to incremental development as a proven approach to Madison’s housing crisis. With less than 4 percent rental vacancy—well below the healthy 5-7 percent rate—and projections of adding over 18,400 people by 2030, Madison needs systematic solutions for creating “missing middle” housing without relying solely on subsidies.

Topics: Introduction to incremental development fundamentals, identifying small-scale development opportunities in existing neighborhoods, overcoming common regulatory barriers, and building local capacity for systematic housing creation.

Goals: Equip participants with practical frameworks for advancing small-scale housing development and understanding how systematic capacity building creates sustainable development infrastructure in communities.

Building on successful partnerships across the Midwest—including comprehensive training programs that have reached nearly 9,000 developers and ecosystem partners across 32 states—presenter Ivy Vann brings decades of town planning expertise specializing in community-scaled development.

Takeaways: Understanding of incremental development principles, strategies for overcoming common regulatory barriers, frameworks for identifying viable infill sites, and practical tools for engaging communities around missing middle housing solutions.

This session comes as Madison recently approved zoning changes to remove barriers to small residential infill projects, making it perfect timing to explore systematic approaches toward the city’s goal of 15,000 new homes by 2030.

Perfect for potential developers, policymakers, planners, and community development champions.

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